Buffalo meat consumption is growing with around 7.8 million metric tons in 2024. With India as the largest producer with a total of 3 million metric tons, followed by Pakistan and China, buffalo is getting more interest as a beef alternative. The Asia-Pacific region leads the market, driven by health-conscious consumers.

Buffalo meat is widely used as a red meat alternative because it typically contains less fat than beef while offering a similar taste and texture profile. It is especially common in South and Southeast Asia, where buffalo meat is an established part of the food market.

Wegdam Food Link sources its buffalo from India.